White is a distinctly unconventional fashion expo thanks to the unique eco-compatible take on display elements, as well as to the whole entire mood of the fair, where both buyers and exhibitors get the feeling of being in a dynamic avant-garde showroom. Every season it attracts a crowd of about 20,000 buyers from around the globe.
In general, White has introduced a new way of putting on a tradeshow. It has, moreover, made its fashion-forward spirit – pursuit of the very latest on the scene –White selects and hosts companies from all over the world, offering a complete range of fashion proposals – from high-end brands to niche labels – with the common denominator of fine quality.
Born in 2000 in the heart of Milan as a small show dedicated to researched high quality womenswear’s collections, is considered today as one of the benchmarks events dedicated to fashion internationally. Since a couple years, in order to welcome and give visibility to its 350 exhibitors, White enlarged its spaces within the coolest district in town, just behind the Navigli.
reception day…. white MILANO FW 14/15
BOGLIOLI E WHITE UN INCONTRO ESCLUSIVO /MEETING VIP with White Milano designers 2014…