180 The Strand, London, WC2R 1EA
The International Fashion Showcase launched in 2012 and celebrates London’s position as an international fashion city with a reputation for nurturing emerging talent. Organised by the British Council and British Fashion Council, the showcase takes place during London Fashion Week and will see more than 30 embassies and cultural institutions across the capital create fashion exhibitions which display their emerging fashion designers.
For the first time, 180 The Strand will house 14 showcases. This central space will be designed by architect Pernilla Ohrstedt Studio and will show the work of exciting emerging designers from countries including Argentina, Austria, China, Czech Republic, Estonia, Georgia, Hungary, Nigeria, Paraguay, The Philippines, Portugal, Slovakia, Switzerland and Vietnam. Other countries displaying the work of emerging designers in satellite exhibitions across the capital are Brazil, Jamaica, Japan, Korea, Panama, Quebec (Canada), Romania, Scandinavia (Denmark, Norway, Sweden), Tanzania and The Netherlands.
The Showcase offers the public together with the international press and buyers the chance to explore work by some of the most innovative young fashion designers from around the world. Sarah Mower MBE, BFC Ambassador for Emerging Talent and Contributing Editor to US Vogue, will chair an advisory panel that will judge the exhibitions and award the winning showcase with a trophy designed by Husam el Odeh (winner of the British Fashion Council Emerging Talent Award for Accessories in 2010). In 2014 there will also be two new awards for individual designer and curator. The winners in all three categories will be announced on Sunday 16th February, during a private reception at 180 The Strand.
Visitors from the general public can enter a prize draw for tickets to London Fashion Weekend simply by posting a photograph of an exhibition online with the hashtag #IFSpassport