Pure London is the UK’s leading fashion buying event. Over 12,000 buyers from independent and department stores, multiples and e-tailers attend each season, not only to source brands, but also place orders. Taking place every February and August, the show is perfectly timed for seasonal buying.
Pure London is an order writing show where you will do business directly with only the very best leading brands and designers
Explore the most comprehensive collection of womenswear, accessories and footwear brands in the UK
Our close partnership with global trend forecasters WGSN ensures that you will be kept up to date with valuable trend insight
London is where the fashion industry thrives, providing fast transport links world-wide
Pure London works in partnership with the UKTI to help showcase the best emerging British designers and brands
Providing you with invaluable content to help progress your business from social media tips and online advice through to exporting solutions, Pure London can help
Held twice a year to help you source the latest collections for the season ahead.