Was this the first time someone took the piss out of east London? Uploaded in 2010, Being a Dickhead’s Cool was at least the first time I watched a viral video and recognised people in it. Everyone living in east London at that time, who either wrote or deeply thought about writing a blog, and congregated on London Fields every Saturday that summer to have an urban-family BBQ, watched this and thought “…shit”. The film takes street style pictures and lays Dickhead graphics over them to a synth soundtrack that includes the lyrical winners: “loafers with no socks”, “I remember when the kids at school would call me names. Now I’m taking over their estate”, which rhymes when in context, and “I’m currently running my own magazine and it’s all about my balls.” The film was created by illustrator and director Reuben Dangoor and rapper and producer Raf Riley (now signed to Diplo’s label?!) Maybe this video actually changed the approach to fashion on the internet. It was definitely a turning point in tone.
WOW ME ENCANTO QUE INTERESANTE PROPUESTA AUDIOVISUAL..AQUI PODRIAMOS HACER MUCHO CON LOS ESTERIOTIPOS PANAMEÑOS..WOW..SOO POWER OF AIRHEAD..JEJEJE