Ukrainian Fashion Week was held for the first time in November 1997. It became the first professional fashion event in Eastern Europe. It is a unique event in Ukraine that corresponds entirely to the world standards for prêt-a-porter shows, takes place twice a year, gathers more than 40 participants, accredits more than 150 Ukrainian and international mass media and is attended by over 25000 guests every time.
On October 14-20 more than 50 designers will present their Spring Summer 2016 collections in the format of fashion shows, installations and presentations.
Ukrainian Fashion Week will be held in Mystetskyi Arsenal, though this time the organizing committee promises to surprise media representatives and guests with unprecedented diversity of locations chosen for special projects within the intensive Programme of the autumn issue of UFW.
Traditionally, Ukrainian Fashion Week invites to promo campaigns Ukrainian models renowned among the global fashion community. Spring Summer 2016 season of Ukrainian Fashion Week is presented by Ukrainian model Victoria Sasonkina, who is well-known worldwide. Victoria Sasonkona works in Ukraine with “L-models” and “Art Podium” agencies and lives permanently in New York. Yet a 17-year-old Victoria was lucky to sign a contract with Major Management Agency (Paris). In 2008 she was called the Muse by a globally-renowned fashion photographer Steven Meisel, and in 2010 Ukrainian model Victoria Sasonkina was listed among Top-20 Global Models.
The stylist of the shootings – Veniamin Brykalin – has selected 5 looks from the collections of Ukrainian designers, which were presented at Ukrainian Fashion Week in March 2015. Victoria Sasonkina appears in the campaign in looks by POUSTOVIT, ELENAREVA, LITKOVSKAYA, FROLOV and BEVZA.
The shootings were carried out on one of the most professional photo-locations of Kyiv – Studio 1. The shootings of the new UFW campaign were realized by a team of professionals: stylist Veniamin Brykalin, photographer Ksenia Kargina, hairstylist Pavlo Lotnyk, and makeup artist Svitlana Rymakova, who is a renowned makeup artist and stylist.